Developers wrestle with making ‘killer app’ for Apple Watch

Tech News – While app makers are passionate about developing for the Apple Watch, some are skeptical about the prospects of coming up with a big idea for the little computer on a wrist that hits stores on April 24, said Markiyan Matsekh, product manager at software engineering firm Eleks.

A killer app that grabs consumers’ attention will be key to the success of the Apple Watch and could spawn new companies, as the iPhone did. The photo-sharing app Instagram grew into a USD 1 billion business bought by Facebook Inc, and Snapchat has gone from a mobile messaging app to a company valued at USD 19 billion.

Apple has blocked some features, such as the gyroscope and accelerometer, on the development kit, and the watch simulator cannot test all functions, developers said. Apple declined to comment on why developers cannot access certain features.

“The limitations are discouraging,” said Matsekh, who helped develop a Watch app to control a Tesla Model S without involvement from the electric carmaker. App designer Mark Rabo believes Apple is spurring creativity though restraint.

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